Kim standing on top of a sandstone rock formation as the sun sets over Wadi Rum, Jordan.

Leading strategies that move your mission forward.

I help mission-driven organizations be more strategic about how they reach and engage their audiences so they can get where they want to be without zeroing out their budget or burning out their team.

Services ↓

Fractional & Interim Leadership

Embedded marketing, communications, and product leadership to guide, coach, and strengthen your team.

Strategic Planning & Systems

Clear decision frameworks, systems, and practices that improve collaboration, impact, and team capacity.

Campaigns & Engagement

Multi-channel campaigns and experiences that connect audiences to your brand, programs, and initiatives.

Content & Product Strategy

Scalable content and digital products (websites, newsletters, apps) that attract audiences and keep them coming back.

How it works

I come in on retainer and get to know your organization from the inside out. I ask the right questions, surface new insights, and design a strategy that’s responsive to your needs. Then, I work with your team to bring it all to life — and help you take it farther.

  • I assess what’s working, what’s not, and where we can make the biggest impact across messaging, content, digital products, and internal systems.

  • I design a custom solution that’s responsive to your needs, outlining specific goals and outcomes and building a plan to make them a reality.

  • I work alongside your team to build content, campaigns, and products that meet immediate needs while strengthening systems, skills, and confidence for long-term impact.

  • I provide practical tools, documentation, and decision frameworks that help teams sustain and build on the work over time.

Let's Talk
Kim holding a NASA-branded plush phone in front of a model of a Mars rover.

Featured Projects

  • Three laptops displaying educational websites related to space exploration, science, and STEM education, placed against a gradient background of soft pink, purple, and blue tones.

    Leading a Digital Transformation

    A revamped digital strategy transformed NASA/JPL Education's digital reach, growing web traffic 500% to 4 million annual visitors.

    Explore Digital Strategy
  • A laptop computer displaying a NASA Jet Propulsion Laboratory website with a background of a circular, scientific image of Earth, and a search bar for K-12 resources. The screen message says, "Your STEM Journey Starts Here."

    A New Era for NASA/JPL Education

    This full-scale website redesign modernized NASA’s digital education infrastructure, serving key audiences and streamlining publishing.

    Explore Website Redesign
  • A collage of images depicting space exploration and celestial bodies, including a spacecraft, Mars rover, moon, two images of Pluto, a weather map of Earth's atmosphere, a black hole, a meteorite, and a series of planets from the solar system.

    Seizing NASA's Teachable Moments

    This content initiative inspired by NASA news events became a traffic magnet, drawing the attentions of audiences and stakeholders alike.

    Explore Content Strategy
  • A young girl inside a space helmet, looking up and smiling. She is wearing a spacesuit, and there are two other people in spacesuits standing on either side of her, with a rocky, reddish landscape in the background.

    An Out-of-This-World Digital Experience

    This flagship campaign for NASA’s Perseverance Mars rover landing garnered 1.1 million global participants.

    Explore Campaign
  • Illustration celebrating NASA Tech Day Challenge with a pink and orange space-themed background, featuring satellite, rover, space station, and planets, with the text 'NASA Tech Day Challenge' prominently displayed.

    Engaging Audiences With Creative Calculus

    This integrated campaign designed to reach students and teachers grew into a decade-long NASA flagship initiative, engaging millions.

    Explore Campaign

About Me

Kim sitting on a stone step with a vintage camera around her neck.

I’m an Emmy Award-winning communications and marketing leader dedicated to helping mission-driven organizations take their work farther. With 15+ years of experience — including over a decade leading communications for public STEM education programs at NASA’s Jet Propulsion Laboratory — I specialize in developing the strategies, content, and digital platforms that help organizations grow their support, connect with their audiences, and strengthen their teams.

Resume

Let’s Connect

Use the form to tell me a bit about your project or goals, and I’ll be in touch to learn more and chat about how I can help.